Verification of the authenticity of customer reviews

Every consumer review is checked for authenticity before it is published, to ensure that reviews are only submitted by consumers who have actually purchased or used the products being reviewed.

This verification is carried out

• by sending personalised links to consumers after they have completed an online order; these links lead to an online review form and ensure that access to the review function is granted only to those consumers who have actually purchased a product
• by making the submission of a review conditional upon prior login to a registered customer account from which a purchase was made